摘要
通过对比传统销售和B2C在产品供应链环节的差异,阐述了中国B2C的现状及发展趋势;经过对中国知名电商的案例分析得出发展B2C业务的共性特点,并根据对上海纺织现有品牌产品及电子商务基本情况进行深入分析后,为上海纺织发展电子商务(B2C)提出了建议。
Based on the comparison between traditional sales and B2C-in the field of the product supply chain, the B2C status and developing trend in China were illustrated. According to the characters of B2C business development through the analysis of famous B2C companies and the deep analysis of Shangtex brands and B2C status nowadays, some proposals for Shangtex to develop its B2C business were offered.
出处
《上海纺织科技》
北大核心
2012年第12期57-60,共4页
Shanghai Textile Science & Technology
