农户绿色蔬菜生产行为影响因素分析——以四川省512户绿色蔬菜生产农户为例

An Analysis on the Influencing Factor For the Farming Households' Green Vegetable Production:A Case of 512 Farming Households in Sichuan Province

根据计划行为理论,分析影响农户绿色蔬菜生产行为的主要因素,通过实地调研,进行因子分析和多元回归分析,得出以下结论:农户参与绿色蔬菜生产的预期收益、农户合作评价、农户质量控制、农户个人特征与农户绿色蔬菜的生产行为存在正向相关的关系,绿色蔬菜生产成本与农户绿色蔬菜生产行为有负向相关的关系。

According to the theory of planned behavior, the paper analyzes the main factors that affect green vegetables farming households＇ production behavior. Through the empirical analysis, factor analysis and multiple regression analysis , the paper concludes that the expected return of green vegetable , co-operation evaluation, farmer quality Control and farmer personal characteristics significantly affect the green vegetables farmers production behavior, and have positive correlation. Negative relationship between green vegetables production costs and green vegetables farmers production behavior.