欠发达地区不同职业农民信息需求分析——以湘鄂渝黔边区为例

Analysis of the Information Demand of Different Occupations of Farmers' in the Underdeveloped Areas——Taking Four Provinces(Municipalities) as Examples

不同职业农民因其生产、生活活动的不同,决定了他们对信息需求的差异,非农产业农民更关注市场与产品销售信息。传统农业农民和农业管理农民更关注新技术、农业政策等最基本的农业信息。分析不同职业农民获取信息的渠道和偏好,传统农业农民更多地依赖传统的人际传媒渠道,而乡村管理农民已由大众传媒渠道逐渐取代了人际传媒渠道。

Different occupations of farmers because of the different production and living activities, to determine the differences in their information needs, and non-agricultural farmers are more concerned about the market and sales information. Traditional agriculture farmers and agricultural management farmers are more concerned about the new technology, agricultural policy and other basic agricultural information. Analysis of the different professional farmers access to information and preferences, traditional agriculture farmers to rely more on traditional media channels and interpersonal media channels, while the agricultural management farmers have been gradually replacing the mass media channels.