探索河北旅游节庆发展

Exploration on the Development of Tourism Festival Hebei Province

随着人们生活水平的提升,人们精神层面视角得到大幅拓展,精神追求愈加丰富,旅游节庆在此态势下应时而生,极大地刺激带动了人们的旅游消费欲望。就河北省而言其近年以来的旅游节庆越来越多,这类旅游节庆的存在有效带动了省旅游行业的发展。但旅游节庆在发展的同时,也存在着相应的问题,诸如规模过小、节期时间过短,重视活动组织、缺乏产品开发与内涵规划等具体问题。因此笔者在深入研究调查之余,就河北旅游节庆的发展,提出了相关的改善对策与措施。

With the enhancement ofpeople＇s living standard, people＇s spiritual level perspective has been greatly expanded, increasingly rich in spiritual pursuits, tourism festivals in a timely trend great stimulus to drive people＇s travel consumer desire. The Hebei Province in terms of its tourism festival in recent years more and more, the presence of this type of tourism festival has effectively led to the development of the tourism industry of the province. Tourism festival in development at the same time, also there is the problem, such as the scale is too small, the festival period of time is too short, the emphasis on organizing, the lack of specific issues such as product development and content planning. So the author proposed improvement strategies and measures after more depth study and survey on the develooment of Hebei＇s tourism festival.