摘要
对温州市农业企业的电子商务实施情况、应用层面、交易金额、岗位人才和存在的困难等进行了问卷调查和分析,提出了温州市农业企业做好农业电子商务发展的对策建议,使农业电子商务的发展更好地为农业增产、农村发展和农民增收服务。
The questionnaire survey and statistical analysis of agricultural enterprises in Wenzhou were made in terms of e-commerce implementation, application area, trade volume, talents wanted, ex- istent difficulties, and so on, and some countermeasures and suggestions of developing e-commerce in the agricultural enterprises were put forward so as to make e-commerce better serve the agricultural production,rural development and farmers' income growth.
出处
《上海农业学报》
CSCD
北大核心
2012年第4期136-139,共4页
Acta Agriculturae Shanghai
基金
温州市科技局软课题项目(R20100125)资助
关键词
农业企业
电子商务
网络营销
农村发展
对策
温州
Agricultural enterprise
E-commerce
Network marketing
Rural development
Counter- measure
Wenzhou