商业银行贵金属业务发展的思考

Thoughts on The Development of Commercial Bank’s Precious Metal Business

商业银行贵金属业务是当今监管当局很重视、商业银行自身十分看重的业务。通过对商业银行贵金属的业务类型、业务渠道、管理模式等基本情况,以及目前商业银行贵金属业务发展存在问题的详细分析,阐明商业银行贵金属业务进一步健康发展,必须围绕贵金属流通、支持产业实体、营销策略、品牌宣传策略、积极参与国际市场等方面进行展开的观点,以期对商业银行和监管部门有所参考。

Precious metals business of commercial banks has being paid more attention by today＇s regulatory authorities and the banks themselves. This article attempts to analyze the business type, chan- nels, basic management model of precious metals business of commercial banks in, and the problems in developing precious metals business, so to expound that the bank precious metals business must focus on precious metals in circulation to support industry entities, market strategy, brand building advocacy, active production expanding in the international market in order to get a further healthy development and to make a reference to the commercial banks and regulatory authorities.