摘要
分析了国内外有关视觉营销理论的研究现状,详述了基于视觉营销理念下的服装卖场陈列色彩的设计过程中色彩原则把控、色彩和材质的运用及色彩风格流派的选择等几大因素的重要性,以期对国内服装企业的卖场设计提供借鉴和指导作用。
The research status of the visual marketing idea at home and abroad was analyzed. The importances of color principles controlling, application of color and material, selection of color styles and genres in the color design of the clothing store display based on the visual merchandising idea were detailed. It viewed to provide guidance and reference to the store design for the domestic garment enterprises.
出处
《纺织科技进展》
CAS
2012年第6期90-92,共3页
Progress in Textile Science & Technology
关键词
视觉营销
服装卖场
陈列色彩设计
visual merchandising
clothing store
display color design
