摘要
目前大学生网上创业成功率普遍较低,应从大学生网上创业实际情况出发,结合我国网络零售行业发展背景,深入调查剖析影响大学生网上创业成功的主要因素,包括市场竞争日趋激烈、创业动机不明显、创业资源不足等,并提出相应对策。
The success rate of college students＇ online starts-up is low. Based on the reality and combining the e-retailing development history, the paper probes into the major factors such as fiercer competition, lick of entreprene3urial motivation, insufficient en- trepreneurial resources of affecting the success of college students＇ self-employment,, and proposes some countermeasures.
出处
《常州信息职业技术学院学报》
2012年第6期76-79,共4页
Journal of Changzhou College of Information Technology
基金
常州信息职业技术学院2012年度校级创新创业教育研究课题
关键词
网络零售
大学生
网上创业
主要因素
对策
e-retailing
college students
online starts-up
major factors
countermeasure
