基于学科竞赛的广告专业实践教学模式研究

Research on Practice Teaching Pattern of Advertising Discipline Based on the Academic Competition

中国广告教育发展迅速,但广告专业分布与广告教育资源不平衡,二三线城市高校的广告专业在师资力量、专业基础、广告行业资源严重不足,实践教学模式单一,导致广告专业实践教学质量无法达到广告行业要求。广告学科竞赛的实践教学模式,能够弥补地方院校广告专业实践教学的不足。

although the advertising education in China is developing rapidly, various shortages, namely, disequilibrium of advertising resources and education, deficiency of colleges which are located in second- or third-tier cities in term of faculty, discipline fundament and industrial resources, monotony of the practical teaching pattern, etc, cause that advertising practical teaching can not meet the demand of advertising industry. The practical teaching model focused in Academic competition would improve the practical teaching in advertising discipline in local colleges.