摘要
随着电子商务的发展,基于Agent的智能协商得到广泛的关注。由于协商方不愿透漏更多的信息,传统交替式提议的协商方法容易陷于僵局,这需要中间方Mediator参与调节。针对B2B市场,提出了一种基于Mediator调节的双边协商模型。在该模型中,买卖双方同时向Mediator提交封闭提议以最大化本方效益,而Mediator根据调节策略确定每回合的让步度,以及最终的成交价和成交量。仿真实验验证了该模型在获得联合效益和维护公平方面是有效的。
With the development of electronic commerce,Agent-based intelligent negotiation has received considerable attention.As negotiation parties do not want to disclose more information,a deadlock may arise easily in traditional alternating-offer protocol,which requires the intermediary in mediation.A bilateral mediator-based negotiation model was presented in B2B electronic market.In this model,both buyer and seller submit sealed-offer simultaneously to the Mediator to maximize the benefits of this side while the Mediator determines concession degree in each round,the final price and trading volume according to its mediation strategy.The simulation experiment verified the validity of this model in terms of joint utility and equality.
出处
《武汉理工大学学报（信息与管理工程版）》
CAS
2012年第6期781-784,806,共5页
Journal of Wuhan University of Technology：Information & Management Engineering
基金
教育部人文社会科学研究规划基金资助项目(09YJA630022)
