“万村千乡”市场工程江西省实证案例分析研究

An Empirical Research on "Thousands of Villages" Market Project in Jiangxi Province

经过5年的发展,江西省"万村千乡"市场工程已形成了一定的基础,但在发展过程中也存在一些问题。通过实证案例调研发现,江西省"万村千乡市场工程"目前存在店址选择缺乏科学性、信息网络滞后、营销模式僵化等问题,分析了问题产生的原因和影响,并给出相应的对策。

After five years＇ development,the project of ＂Ten Thousand Villages＂ market has formed a foundation in Jiangxi Province although encountering some problems.The problems are analyzed based on the research data.The problems are： lack of scientific choosing of location,the backwardness of information network,the rigidity of marketing models,etc.The influences and corresponding countermeasures are put forward.