瓯绣产业化历史发展与现状及对策浅析

The History Development Current Situation of Ou Embroidery Industrialization and Countermeasure

瓯绣是温州的地方传统艺术,文化内涵也极其深厚,近代以来,一直就有产业化的传统,建国初期被喻为"六大绣"之一,在温州文化遗产中有着极重要的地位。但近年来生产规模缩小,产品良莠不齐,市场萎缩。瓯绣从业人员收入微薄,人才传承出现断层,处境艰难。我们尝试从掘瓯绣的文化艺术价值,宣传普及瓯绣技艺和鉴赏知识,创造瓯绣产业化的良好氛围,加大力度培养瓯绣从业者,借力温州"金改",民间资本与文化联姻;借道温商销售网络,开发好国际市场等角度突出瓯绣产业化的对策。

Ou embroidery is a traditional art in Wenzhou with deep culture connotation. Recently, it is going with industrialization, which is considered as one of ＂China Six Embroideries＂, and plays on great important role in Wenzhou culture heritage. However, due to production scale narrowing, quality differences, market shrinking and the low income of ou embroidery maker, the talents inheriting ou embroidery appear fault and they are in tight spot. The author considers it important to make ou embroidery prosperous on aspects of digging ou embroidery culture art value, propagating ou embroidery skills and appreciation knowledge, making great effort to cultivate ou embroidery maker, putting private capital into culture with Wenzhou financial reform, and developing international market with Wenzhou businessmen sale network.