基于城市营销的中国城市大型体育赛事选择研究

Selective Research of Major Sports Events in Chinese Cities Based on City Marketing

随着经济全球化飞速发展,大型体育赛事逐渐成为主办城市营销自己的重要载体和工具,但并非每个城市都适宜举办大型体育赛事,主办城市必须选择与自身发展相适宜的大型体育赛事。本文首先从城市选择大型体育赛事进行经济分析,剖析影响城市举办大型体育赛事的赛事因素和城市因素,最后系统研究中国城市选择大型体育赛事的非均衡发展战略,以及从城市群和各类城市两个角度详细分析我国城市大型体育赛事选择思路。

With the rapid development of economic globalization, sports events have become an important marketing tool for host cities. However, not every city is suitable for large games; they should choose to host games of affordable scales. The paper first analyzes the sports factors and city factors and then the disequilibrium development strategy, as well as strategies for sports events selection in urban agglomerations and different cities.