品牌价值评估体系研究

品牌价值评估是品牌管理中一个重要的环节，并直接决定了企业品牌管理的质量，从而决定了企业生存与发展的水平。本文对比分析了国内外品牌价值评估研究现状，提出建立广东省名牌产品评价体系，有利于提高广东省产品质量总体水平、企业开拓市场能力和产业整体素质，从而推进工业经济转型升级。

Brand valuation is an important part of brand management, and directly determines the quality of corporate brand management, which determines the level of the survival and development of enterprises, this paper is a comparative analysis of research on brand valuation at home and abroad, proposed the establishment of the valuation system of top brand products in Guangdong Province, to improve the overall level of product quality in Guangdong Province, the ability to open up the market and the overall quality industry enterprise, to promote the transformation and upgrading of the industrial economy.