摘要
The scope of this paper lies primarily on the recognition of what Debray called transmission and communication, however, in this article exclusively with regard to the Ancient Greek literature and culture. Transmission understood as the process in which "agencies and human actors transmit the ideas in historical and diachronic order" and communication implying the "synchronic interchange by linguistic impact between senders and receivers" are presented as two paths in which cultural messages are introduced and transmitted by means of "literary production". Early Greek literature, which was based on the oral performance and mirrored the language in its prototypical form, seemed to be the main source of information for the reconstruction of the two above processes. In the proposed model, the new understanding of the media introduced by Debray plays the most important role, because in the theory of "cultural transmission", the medium can be not only "a symbolic process, a social code, a material device" but also a human being. Therefore, on the basis of this theory, mediology can be described as the way of 4M: message, medium, milieu, and mediation.