南京夫子庙历史文化街区景观偏好的游后感知实证研究

EMPIRICAL RESEARCH ON THE TOURISTS' PERCEPTION AFTER THE TRIP OF LANDSCAPE PREFERENCE OF THE HISTORICAL CULTURE BLOCK——A Case Study of Confucius Temple in Nanjing

本文以历史文化街区为例,运用瑟思顿态度比较评价模型,定量测度了游客对南京夫子庙景观偏好的游后感知特征。研究结果显示:(1)从时间维度分析,游客对夫子庙的时间感知差异随参观时间的流逝不断升华,逐渐由浅层次的一般性体验上升至深层次的高峰性体验,进而演化成整体感知中最核心的体验要素;从内容分析,游后感知呈现出与空间感知分异相对应的儒学文化→商业文化→雅士文化依次递减的特征;总体而言,游客对夫子庙游后感知差异存在光环区、亚光环区和灰度区三个区段。(2)旅游开发使夫子庙儒学文化受到其它文化干扰,商业文化存在"泛商业化现象",雅士文化存在传承载体和方式的弱化。属于自己特有的文化内涵如何传承应引起重视。

Taking the Historical Culture Block as an example and using the analyzing method of Thurstone＇s Comparative Judgment Model, the paper has measured the characteristics of tourists＇ perception after the trip of landscape preference of the Confucius Temple of Nanjing. The results display： （1）As time goes by the tourists＇ time perception difference has continuously sublimated gradually increasing from the general experi- ence into the peak experience even evolving into the core elements of the overall perception. The perceptional space distributing law shows the decreasing characteristics including the core area of Confucianism architec- ture on the theme of the Literature Temple, leisure commercial and cultural area with the dotting or banding shape between the core area and the former residence area of the refined scholars as well as the former resi- dence area of the refined scholars. （2）From the point of culture heritage, the tourism development has the neg- ative effect on the Confucius Temple involved in other types of culture disturbing the Confucianism culture, overflowing commercial phenomenon of the commercial culture, the weakened cartier and method of the cul- ture of refined scholars. As the Historical Culture Block, the Confucius Temple of Nanjing should be paid more attention to how to carry on its unique cultural contents in addition to the specialized operation.