传播学视角下民族地区农村留守妇女健康传播渠道分析

Analysis of Health Communication Channel of Rural Left-behind Women in Minority Areas from the Perspective of Communication

随着农村劳动力向城市的转移,农村留守妇女现象已经成为一个不容忽视的社会问题。由于经济及文化等方面的差异,少数民族地区农村留守妇女的健康传播存在诸多问题。从传播学的视角来看,人际传播和大众传播渠道在少数民族地区农村留守妇女健康传播中起主要作用。少数民族农村妇女文化水平普遍较低,加之女性健康敏感话题的"社会称许性"因素的影响,对其研究宜采用参与式定性访谈研究方法,辅以定量调查了解。

As the development of the rural labor move to the city,rural left-behind women have become a social problem that can not be ignored.Because of differences in economy and culture,rural left-behind women in minority area has many problems about health.From the perspective of communication,interpersonal communication and mass communication channels play a major role in rural left-behind women＇s health communication in the minority area.The cultural level of rural women is generally low,and they are influenced by women＇s health sensitive topic——＂social desirability＂.The writer should use methods of qualitative and quantitative,such as participation in interview and investigation.