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'ollKswagen and the"Big Business Disease"

'ollKswagen and the"Big Business Disease"
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摘要 t is obviously headline news when a transnational corporation brings a lawsuit against a journalist - espe-cially in the circumstances that it is the public relation (PR) director of one of the world's most famous auto companies who is suing one of China's leading auto jour nalists, someone whom he would normally be courting. Although the action appears to have been intended as little more than a warning, since the lawsuit was dropped almost as soon as it was launched, ittouched off heated public debate and has done serious damage to the public image of Volkswagen.
作者 HE LUN
出处 《China International Business》 2012年第12期38-40,共3页 中国外经贸(英文版)
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