论中国传统元素在包装设计中的运用

The Application of Traditional Chinese Elements on Packaging Design

中国是历史悠久的文明古国,中国的传统元素题材广泛,内容丰富,形式多样,有许许多多我们可以借鉴的文化精髓。中国传统元素体现了中国优秀传统文化的博大精深,具有深厚的历史文化底蕴,具有鲜明的地域性和民族性。这一风格凝聚了中华民族几千年的智慧和精华,同时也体现出了中华民族所特有的审美情趣。只有真正地了解中国传统文化,才能将传统文化的精神实质表现出来,也才能将中国的传统元素在包装设计中发挥得淋漓尽致,充分体现出我国优秀的传统文化和民族文化,使之走向世界。随着中国国力的增强和国际影响力的不断提高,需要我们把中国的优秀传统文化推广到世界各地,增强中国的软实力和国际影响力,由工业大国向工业强国转变,由中国制造向中国创造转变,生产、设计出更多的由中国制造的世界名牌产品,到那时中国才会真正成为世界强国。

China is a civilized country with a long history and its traditional elements are broad and rich in various forms. There are so many we can learn from the soul of the Chinese culture. Traditional Chinese elements reflect the broad and deep traditional Chinese culture with profound historical and cultural connotations and distinctive regional and national characteristics. This style with traditional Chinese elements has embodied thousands of years of wisdom and essence of the Chinese culture, while represen-ting the special taste on Chinese aesthetic. Only by understanding the traditional Chinese culture can the essence be displayed, and the superior packaging be showed. This fully reflects China＇s excellent traditional and national culture, promoting them to be integrated with the world. Along with enhancement of the China＇s national strength and increasing influence over the world, the excellent traditional culture should be spread into the world to improve China＇s soft power and international influence, making a shift from industrial countries to industrial powers and from ＂Made in China＂ to ＂Created in China＂ with more world - famous products designed and produced by China. At that time, China will truly become a world power.