摘要
随着我国旅游业的快速发展,节庆旅游活动受到越来越多的关注与青睐.湖北十堰近年来相继举办了一些节庆旅游活动,但在发展过程中面临着缺乏个性特色、公众参与度不高、活动品牌效益低、市场化运作不成熟等一系列问题.面对各地节庆旅游活动日益激烈的竞争,十堰如何根据地区实际,在节庆旅游活动的资源整合、主题创新、规范管理等方面走特色化道路,将是其节庆旅游持续发展的重要工作.
With the rapid development of China’s tourism,festival tour gets more and more attention and favor.In recent years,Shiyan in Hubei province has already held some tourism festival activities.However lack of individuality,lower public participation,inferior brand effect and immature marketization operation are always the problems.Faced with all kinds of fierce competition,it is imperative for Shiyan to attach more importance to resource integration,subject innovation and standardized management.
出处
《湖北文理学院学报》
2012年第11期73-76,共4页
Journal of Hubei University of Arts and Science
关键词
十堰
节庆旅游
旅游发展
Shiyan
Festival Tour
Tourism development