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企业基于品牌关系理论的品牌延伸策略

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摘要 品牌延伸是近年来国内外的热门话题,企业如何才能更好地进行品牌延伸呢?本文以品牌关系这一新兴理论为背景,探讨了品牌延伸的形成机理并提出了品牌关系背景下企业品牌延伸的具体策略。
作者 张亚龄
出处 《知识经济》 2012年第21期144-144,共1页 Knowledge Economy
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