西部大开发 客运大发展——浅谈西南铁路客运市场开发

Developing West China Greatly, Developing Passenger Transport Significantly ——Simple Study on Developing South West Railway Passenger Transportation Market

根据中央作出实施西部大开发的重大战略决策 ,分析了铁路应如何抓住这一新的机遇适应市场 ;如何利用自身优势稳住和提高客运市场占有份额 ;如何面对挑战开发出适应市场需求的客运新产品 ,并提出了相关建议。

On the basis of the strategic decision by Central Government that west China should be developed greatly,the author analyzed how the railway can seize this market opportunity,how the railway can make use of its own advantages to stabilize and raise the market occupancy rate,and how to develop new transportation service products to meet the need of market.