消费文化与工人阶级

Consumer Culture and the Working Class

消费文化以中产阶级为基础而形成,无论是产品的广告形象还是产品的设计都以中产阶级为对象。但消费文化一经出现就对工人阶级产生了影响。而消费文化中存在的消费与资本主义生产之间的矛盾,决定了工人阶级在受到消费文化影响的同时,并不具备相应的购买力。工人运动的重心因此转型为维护工人阶级的消费权利,由此带来了一系列的思想转变和制度变革,工人阶级由此成为购买力虽然有限但也具有强烈消费意愿并以消费为生活目的的消费者。

Consumer culture is formed on the basis of the middle class.From product design to image advertising,it is aiming at the middle class.The contradiction between consumer and capitalism production decides the working class has not related purchasing power while they are influenced by consumer culture.The core of worker＇s movement has changed into protecting the consumer right of working class.Therefore,a series of idea changes and institutional transformation have been caused.