2008北京奥运会精神遗产的传承机制

The Inheritance Mechanism of Spiritual Legacy in the 2008 Beijing Olympics

从社会学、心理学及传播学的角度出发,探讨了北京奥运会精神遗产的传承机制。研究认为:北京奥运会精神遗产的弘扬和传承既是一项社会行动,又是一种社会个体行为。做为一项社会行动,是政府宏观的控制与导向、社会组织机构的激励与协调、社会情感的融合三个社会控制系统互相作用的过程;做为一个社会个体行为,是社会个体的态度由服从、认同向内化转化的三个心理过程。三个社会控制系统与个体三个心理过程的互动耦合,同时借助文化、体育、教育和传媒等载体,将抽象的精神遗产转化为具体的物质形态、行为和规范,从而形成有效的北京奥运会精神遗产传承机制。

Based on sociology,psychology and communication theories,the study investigates the inheritance mechanism of spiritual legacy in Beijing Olympics.It concludes that the cultivation and inheritance of cultural legacy in Beijing Olympics is a kind of social action as well as a kind of social individual behavior.As a kind of social action,it is an interaction progress of three social control systems,which are the control and guidance of government macro regulation,the motivation and coordination of social organization,and the combination of social emotion respectively;as a kind of social individual behavior,there are three psychology processes that the attitude of social individual is transferred from obedience and identity to internalization.The three social control system and psychology processes having an interactive and coupling relationship,meanwhile,with the aid of culture,sports,education,media and so on,the Abstract spiritual legacy is transferred specific material form,behavior and standard so as to form the effective the inheritance mechanism of spiritual legacy in Beijing Olympics.