浅谈价格战对电商企业品牌建设的影响

Discussion of the Impact of the Price War on the E-commerce Enterprise Brand Building

本文从近期电商价格战事件出发,引出电商在品牌建设中的影响因素,并以此总结我国电子商务品牌建设的问题及对策,希望能给我国快速发展的电子商务提供一些建议。

This paper starts with recent e-commerce price war events to take the influencing factors of elec- tricity in brand building into consideration. Then, it summarizes the problems and countermeasures of China＇s e-commerce brand building, and provides suggestions for the rapid development of China＇s e-commerce.