电视上网服务实践与研究综述

Review on Research and Practice of TV-Internet Service

首先给出电视上网服务的明确界定,接着通过文献研究,将影响消费者采纳电视上网服务的因素归类。最终,将上述因素归为四类:服务本身特征的影响、消费者自身特征的影响、消费者感知服务特征的影响、外界环境因素的影响。本文认为消费者是电视上网服务发展的基础,未来应注重消费者采纳相关的研究,明确影响消费者采纳的影响因素将为电视上网服务的健康持续发展提供指导和保障。

This paper first defines the TV-Internet service, and then summarizes the factors that influence consumer adoption of TV-Internet service based on literature review. Four factors are obtained： the TV-Internet service factor, the consumer factor, the perceived service factor and the environment factor. This paper points out that consumer adoption should be paid more attention to in the further research, for the consumer is the foundation of TV-Internet service. A clarification of consumer adoption can provide the guideline and guarantee for sustainable and healthy development of the service.