基于游客角度的宜昌市旅游形象调查研究

Research on the image of Yichang city from the perspective of tourism

基于游客的视角,对宜昌市历年的旅游形象进行了归纳和总结,认为宜昌市旅游形象的演变经历了从新兴古城—水电旅游名城—高峡平湖生态城三个各具特点的阶段。利用自行设计的宜昌旅游形象问卷进行了调查,并访谈了部分国际游客,从国内游客和国际游客两个角度对宜昌市的旅游形象进行了研究。

This paper summarizes the image of Yichang City of years from the perspective of tourists, the tourism image of yichang evolues three phases with its own characteristics ： a new rising ancient city - the famous hydroelectric power tourism city - Eco -city with Lake and Gorges. This study introduces the self-compiled questionnaire to conduct a survey of 186 domestic tour- ists ; we interview some of the international tourists, and study the tourism image of Yichang City from two perspectives of tourists from home and abroad.