台湾地区老龄人口旅游消费现况与影响因素分析--兼谈对大陆老龄人口旅游市场开发的启示

An Analysis of Current Status and Influencing Factors of Aging Population's Tourism Consumption in Taiwan——And the Related Enlightenment of Mainland Aging Population's Tourism Market Development

台湾地区自1993年正式迈入老龄化社会后,不仅老龄人口数持续攀升,与其有关的旅游人数与旅游消费水平亦持续上扬,老年人已逐渐成为未来旅游消费市场的主力军,同时更成为旅游业者淡季收益来源与平衡淡旺季之间绩效的主要消费群体。本文着重分析影响台湾地区老年人口旅游消费的政治、经济、科技、法律和社会因素,借此明确未来两岸老龄人口旅游市场开发应致力于老龄旅游产业发展政策与管理细则的明晰化,并有计划地提高老年人的收入水平与保障水平,开发适合老年人的旅游产品与服务,进一步转变老年人的消费观念。

Ever since Taiwan formally entered the aging society defined by the United Nations in 1993 not only its aging population but also the number of its tourists and the level of its tourism consumption has kept rising continuously. It is clear that the aging population has gradually become the main force in the future tourism consumption market. On the other hand, they have also become the travel agency＇s off-season revenue resource and the major consumer group in balancing the perform- ance between the peak season and off-season. This paper makes a detailed analysis of the political, economic, scientific, techno- logical ,legal and social factors which affect the tourism consumption by the aging population in Taiwan and, at the same time, calls for our endeavors to clarify the aging tourist industry development policies and management rules in the development of fu- ture Cross-Strait aging tourism market. On the other hand ,efforts should also be made in a planned way to increase income and protection levels of the aging population, develop proper tourism products and services that could cater to their needs and help change their consumption concepts.