摘要
政治广告作为传播政治信息的重要方式,在塑造政治人物形象、宣传施政理念、招揽人才、影响公众舆论等方面发挥着巨大作用。西汉开国皇帝刘邦非常善于运用"政治广告",通过传说包装自己的"真龙天子"身份,通过布告"约法三章"……这一系列政治广告运用方式多样,手法娴熟,效果明显,充分展现了一代帝王刘邦的政治广告艺术。
As an important way of disseminating political information,political advertising plays a significant role in shaping the image of political figures, promoting his idea to attract talent, influencing public opinions. The founding emperor of Western Han Liu Bang is very good at using “political advertising” with great effects and fully demon- strates his political advertising art.
出处
《吉林省经济管理干部学院学报》
2012年第6期125-127,共3页
Journal of Jilin Province Economic Management Cadre College
关键词
政治广告
天命
仁德
求贤诏
祭孔
Political advertising
Destiny
Moral
Honor Confucius
