基于数字出版视角下的科技期刊品牌建设刍议

Brand Construction of Sci-tech Journals Based on Digital Publication

本文从不同角度就科技期刊的品牌建设加以叙述,其中包括:栏目的设置、追求办刊特色、办刊模式定位、增强服务意识、扩大读者及作者群、加强科技期刊网络化建设和人才培养等,其目的是强调数字出版视角下期刊的品牌建设的重要性。

This paper discusses ways to build up the brand of sci-tech journals that include lay-out of columns,features of the journal,positioning of the journal,enhancement of the service awareness,expansion of the readership and the author group and network construction as well as personnel training,etc..