第十二届全运会对辽宁城市软实力的构建与传播

The 12th National Games Construct and Spread City Soft Power in Liaoning

大型体育赛事是聚焦能力很强的媒介平台,在构建城市软实力、传播地区形象等方面具有直观、高效和感性的优势。辽宁获得了第十二届全运会的承办权,给辽宁的14个城市带来了极其深远的影响和千载难逢的发展机遇。通过查阅大量的文献资料,采用理论与实例相结合的分析方法,阐述赛事的举办对城市软实力的构建:实施文化强省战略,提高城市文化内涵;推进城市文明建设程度,构建和谐氛围;加强城市管理和公共服务,打造宜居环境。以十二届全运会为契机,通过媒体、优秀运动员或者体育明星、各级各类学校、体育旅游以及民间各种交流活动等传播体育大省的形象以及辽宁城市的良好形象;建立完善的传播体系,实施"议程设置",大力加强辽宁城市的软实力建设,以此推动城市的可持续发展。

Large-scale sport events are media platform with strong focusing capability and have visual,efficient and perceptual advantages of building a city＇s soft power and area image.Liaoning＇s successful bid for the 12th National Games has given 14 cities of Liaoning an extremely profound influence and a golden opportunity of development.Based on a large number of literature materials,using theory analysis with examples,we expound the construction paths of the National Games for city soft power from three aspects：implementing the strategy of culture-rich province to improve the connotation of urban culture,advancing city civilization degree to construct the harmonious atmosphere and strengthening the city management and public services to create livable environment.We suggest that taking the 12th National Games as an opportunity,the image of strong power province in sports and good images of the cities in Liaoning,outstanding athletes or sports stars,all kinds of schools,sports tourism and various folk exchanges and so on are communicated by the media.A perfect communication system should be set up and the agenda settings should be implemented.The purpose of strengthening the construction of the city soft power is to promote the sustainable development of the city.