摘要
当前,高职院校面临着严峻的招生形势,改进和加强招生宣传工作显得非常重要。本文针对高职院校招生宣传中存在的问题,分析高职院校招生宣传对象及其需求情况,提出相应的改进策略,以期对更好地开展高职院校招生工作、促进高职院校可持续发展起到一定作用。
Currently, vocational colleges are faced with severe enrollment situation, it is very important to improve and strengthen the recruiting propaganda. As to existing problems in vocational college enrollment publicity, this paper analyzed its object and demand, and put forward corresponding strategies to better carry out vocational colleges enrollment work, and promote vocational colleges sustainable development.
出处
《十堰职业技术学院学报》
2012年第6期17-20,共4页
Journal of Shiyan Technical Institute
基金
十堰职业技术学院2012年院级科研项目"高职院校宣传策略研究"部分成果(项目编号:2012KB08)
关键词
高职院校
招生宣传
探析
vocational colleges
enrollment publicity
analysis
