大学生思想政治教育的有效做法和成功经验品牌化建设研究

Brand Building of Effective Practices and Successful Experience in Ideological and Political Education of College Students

大学生思想政治教育的有效做法和成功经验品牌化建设,就是将大学生思想政治教育实践中的有效做法和成功经验进一步向优化发展,形成具有影响力和发展力的品牌项目,再以品牌项目推进大学生思想政治教育向长效化发展。大学生思想政治教育的有效做法和成功经验品牌化建设应在符合规律性中塑造优化点,增强品牌识别力,在体现时代性中培育生长点,增强品牌发展力,这样才能有力地推进大学生思想政治教育向长效化发展。

Brand building of effective practices and successful experience in ideological and political education of college students is the practice to further optimize effective practices and successful experiences of ideological and political education to form an influential and promising brand,and then promote the brand project into long-term development of ideological and political education.For brand construction,we should shape regular optimizing points,enhance brand recognition,develop contemporary growing points,and strengthen brand development so as to effectively promote ideological and political education of college students to long-term development.