北岳恒山体育旅游发展对策研究

On Sports Tourism Development of Mount Heng-Beiyue

北岳恒山是中国著名的五岳之一,有着美丽壮观的自然风景资源和历史悠久的文物古迹等人文资源。对北岳恒山运用了SWOT法进行了分析,并采用了访谈法、文献法、资料法、调查法。结果表明北岳恒山发展体育旅游有很好的机会和很大的优势,进而提出恒山发展体育旅游的战略,以促进本地旅游产业的快速合理发展。

Mount Heng-Beiyue,one of the most famous five mountains in China,are full of magnificent natural scenery resources and rich humanistic resources.Using the method of SWOT combined with the interview,literature review and investigation,this article makes analysis of Mount Heng.The result shows that it is a good opportunity and great advantage to develop the sports tourism at Mount Heng.Then,some strategies to develop the sports tourism are put forward to promote the local tourism industry rapidly and properly.