自我框架对即时、延时决策的影响

The Different Impacts of Self-framing on Immediate and Delayed Decision Making

目的拓展自我框架的相关研究,重点讨论在即时、延迟水平下,自我框架对风险决策的影响。方法以整群抽样的方式,抽取160名大学男生,随机分为即时决策组与延时决策组,采用亚洲疾病问题改编的自我框架问卷进行评测。结果自我框架对风险决策的影响部分显著,在即时决策组,自我框架情绪语气越积极,被试越容易选择确定性方案(χ2=4.17,P<0.05);当自我框架确定方案比风险方案情绪语气更积极,被试偏好确定性方案(χ2=6.72,P<0.01)。在延时决策组,自我框架对决策无显著影响。结论不同延迟水平下,自我框架对风险决策会产生不同的影响。

Objective To extend the study of self-framing, especially focusing on the different impacts of self-framing on immediate and delayed decision making. Methods By the means of cluster sampling, 160 male undergraduates were investigated with self-framing questionnaire adapted from Kahneman＇s Asia disease prob- lem.The participants were randomly assigned to immediate or delayed decision making group. Results Self- framing could partly influence participants＂ decision making： in the immediate decision making group, the more positive and hedonic tone of self-framing was, the more likely the sure option was chosen （X2=4.17,P〈 0.05）; when the sure option was described more positively than the risky, participants preferred the sure one （x2=6.72,P〈0.01）. While in the delayed decision making group, self-framing didn＇t have any significant im- pact. Conclusion At the different delayed levels, self-framing has different impacts on decision making.