公众气象服务满意度及其影响因素研究

Satisfaction with Public Meteorological Service and Impact Factors

公众气象服务满意度体现了气象服务的社会效益,研究公众气象服务满意度对于气象部门绩效评价具有重要借鉴意义。基于全国24个城市获得的9939份调查问卷,在分析公众气象服务满意度的基础上,运用多元线性回归分析了其影响因素。研究结果表明,气象部门公众形象、天气预报用语是否通俗易懂、天气预报准确性、天气预报内容丰富程度、灾害性突发性天气预报预警及时性5个自变量对公众气象服务满意度的影响都是显著的,而个体因素对于公众气象服务满意度的影响都是不显著的,从回归系数来看,气象部门公众形象对于公众气象服务满意度影响最大,其次是预警及时和预报准确性。该研究结果对于气象部门提高公众气象服务满意度具有重要参考价值。

The public satisfaction with meteorological service embodies social benefits of public meteorological service, so there is significance for meteorological departments to study public satisfaction. Based on 9939 questionnaire from 24 cities in China, the impact factors about satisfaction with public meteorological service are studied by using the multiple linear regression method. The study shows that five independent variables （the public image of meteorological departments, whether the parlance of weather forecast is popular and easy to understand, the accuracy of weather forecast, the rich degree of weather forecast content, and the betimes of disastrous and sudden weather forecast and warning） have significant effect on the satisfaction of public meteorological service; however, individual factors have little effect on it; according to the regression coefficient, and the impact of public image of meteorological departments on the satisfaction of public meteorological service ranks first, next the betimes of warning and accuracy of forecast. The results of the study have important reference value for improving the satisfaction of public meteorological service for meteorological departments.