广州动漫产业发展调研与实证研究

Guangzhou animation industry development investigation and demonstrative research

本文主要采用问卷调查的形式收集数据然后运用SPSS软件进行统计分析,并结合实地观察、重点访谈等方法,对广州动漫产业的发展现状作了深入的调查与分析,为广州市发展动漫产业提供决策的实证依据,同时对国内其它地区发展相关的文化创意产业提供参考和借鉴。

This artical mainly uses the mathods of statistical analysis,with observation and interview to make an in-depth investigation and study of the current development of the animation industry in Guangzhou,which based on the data from questionnaire survey.It provides not only decision-making empirical basis for Guangzhou animation industry,but also reference for related cultural and creative industries on the domestic other regions.