老字号文化在企业经济发展中的价值——以辽宁省为例

An old and famous shop's value in enterprise economy development——Take Liaonin province as example

有学者提出老字号企业文化的贫困现象,如缺少价值理念、老字号的文化资源流失,老字号的观念陈旧等问题日益突出,这些成为阻碍老字号发展的关键因素。因此,研究辽宁老字号文化内涵和价值,有利于老字号企业的发展,对振兴老字号企业具有重要意义。

Some scholars put forward the enterprise cultre poverty,Such as the lack of value concept and cultural resources,old ideas and problems have become increasingly prominent,these old hinder the development of key factors.Therefore,the liaoning old culture connotation and value,which is beneficial to the development of the old,the revitalization of the old enterprise has important significance.