微博热潮下的中国旅游业——新传播、新需求、新产业

Chinese Tourism in the Era of "Weibo"——New Communication,New Demands,and New Industry

微博引发的热潮,正在深刻影响中国旅游。一方面,微博正成为旅游发展全链条普遍参与的互联网平台,从中产生出新的旅游信息制造、传播和互动方式,改变了产业的影响力模式,旅游需求为之一变;另一方面,以微博为代表的社会化媒体,将会进一步影响旅游产业生态,进而重塑旅游产业结构。

The current weibo（microblog） craze in China has a profound influence on its tourism industry. On one hand,microblog is becoming an Internet platform that invites participation and involvement of all parties with interests in the tourism industry.It has changed the way in which travel information are created,spread and exchanged,amplified the industry＇s influence on social life and changed the pattern of tourism demand.On the other hand,microblog,a representative of many popular social networks, will bring changes to tourism ecology and finally restructure the industry.