皖江城市带小城镇居民体育消费现状调查

INVESTIGATION RESEARCH ON A SMALL-TOWN RESIDENTS SPORT CONSUMPTION SITUATION IN ANHUI RIVER

运用问卷调查法、数理统计法等对皖江城市带小城镇居民的体育消费现状进行调查研究,结果显示:皖江城市带小城镇居民体育消费观念落后,消费结构单一,体育消费层次低,体育消费可支配支出偏少,体育消费动机尚处于初级阶段。

With the questionnaire investigation and statistic analysis, this paper conducted an investigation to explore the current situation of a small-town residents Sport Consumption in Anhui River It is concluded that the idea of the small-town residents sport consumption is backwardness in Anhui river; the consumption structure is single; the sport consumption level is low; the sport consumption discretionary spending is partial less; the sport motivation of consumption is still in the primary stage.