中国特色文化产业发展路径探析——基于“喜羊羊”成功个案的启示

An Analysis on the Development Path of Chinese Characteristics Culture Industry

作为迄今为止国内最成功的原创动漫品牌,"喜羊羊"的出现正是中国文化产业成长进程的缩影之一。在当前国际文化竞争日益激烈的现实背景下,加快发展中国特色文化产业显得尤为重要而紧迫,"喜羊羊"的成功经验无疑能带来诸多有益的启示。

As the most successful brand animation so far in china,the birth of ＂Pleasant Goat＂ is a miniature in the growth process of Chinese Culture industry.Under the background of the increasingly fierce culture competition in the countries,accelerating the development of Chinese characteristics culture industry is very important and pressing.There is no doubt that the successful experience of ＂Pleasant goat＂ can give us some beneficial enlightenment.