消费文化是消费的知识化和理论化形态

Consumption Culture Is Intellectualized and Theorized State of Comsumption

消费是第一性的存在 ,消费文化本质上只是我们反映消费而获得的关于消费的思想、观念、知识和理论。讲消费文化旨在强调消费者在消费中必须学习和运用人类认识消费的积极成果 ,增强消费行为的自觉性。把消费文化理解为优美的消费环境、具有文化味的消费资料和以此为对象的消费活动 ,会引起理论上的混乱 。

Consumption is primary being,and essentially,consumption culture just reflects the ideas,conceptions,knowledge and theory of consumption we acquire while we are consuming.We discuss consumption culture for the purpose of emphasizing that comsumers should learn and use the positive achievements of consumption we have made in consumption,so that we can boost conscionsness of consumption behavior.If we consider consumption as beautiful consumption environment,consumption means full of culture which is used as the target of comsumption activities,it will not merely lead to confusion in theory,but hinder consumption culture from playing a leading role and consumption quality from being improved.