漳州宗教文化旅游开发研究

A Research into the Tourism Development of Zhangzhou Religious Culture

漳州拥有丰富的宗教文化旅游资源,具有鲜明的特点,深厚的内涵,在海内外影响深远。分析漳州的宗教文化旅游资源,认识现阶段在开发过程中存在的若干问题,制定相应的开发策略:加大宣传力度,提高知名度;对宗教文化遗产进行科学的保护和开发;挖掘宗教文化内涵,提高宗教文化旅游品位;打造专业导游队伍;开发特色鲜明的宗教文化旅游产品;增强宗教文化旅游项目的参与性;整合旅游资源资源,为漳州旅游发展建立较为完善的体系内涵保证。

Zhangzhou is a city with rich religious culture tourism resources, distinct characteristics and profound connotation. It has a far - reaching influence at home and abroad. The author analyzed Zhangzhou religious culture tourism resources on the basis of survey and study, pointed out some problems in the develop- ment process, and proposed some development strategies：strengthen publicity to enhance the reputation;pro- tect and develop religious cultural heritage reasonably;exploit the connotation of religious culture to upgrade the taste of religious culture tourism;build a professional team of tour guide;develop distinct products of reli- gious culture tourism;enhance the participation of religious culture tourism projects; integrate tourism resources.