优秀网络小说的成功之道——以《鬼吹灯》为例

The Success of Excellent Network Novel

从传统文学的评价标准和优于其他网络小说的特别之处两个方面来看,《鬼吹灯》畅销的原因可以归结为文学价值和艺术价值被人肯定,此外《鬼吹灯》把握了大众的普遍口味,迎合了巨大的读者群,题材非常创新,所写内容又有所根据,这是《鬼吹灯》的成功之道,因而受到大众的喜爱。对该题材小说的成功与所存在问题的评介,为网络作家能在小说市场上写出更好的作品,创造更多的社会价值和经济价值。

From the two aspects which include traditional literature evaluation standard and the specialist better than other network novels, the reason why the ghost blows the lamp is so best-selling can be due to its lit- erature value and art value accepted by people. What＇ s more, the novel grasps the universal taste, and caters to a number of readers. Its subjects are creative：its content has something to accord to, that is ghost blows the lamp＇s success, so it is popular with people. The evaluation for the novel＇s success and problems , which can make network writers write much better literary works and create more social value and economical value.