R&D部门产品开发的市场组合分析

Marketing-mix Analysis of Product Development in R&D Department

根据企业产品开发的实际情况 ,提出新产品市场组合分析概念 ,运用量化的数学建模的方法对新产品可能的市场组合进行分析 ,从而寻求最佳市场组合方案 。

According to the reality of product development in enterprises, this article gives the defintion of marketing mix analysis of new product development. Through anaylzing the possible marketing mix of new products in numerical mathematical model method, we try to find out the best marketing mix program and offer a stantard based on profit maximization to be selscted by enterprises in many product developments.