基于城市形象塑造的公共危机管理机制研究

Research on Public Crisis Management Mechanism Based on the Urban Image Shaping

城市形象的塑造和传播不应只专注于正面宣传,对公共危机的良好处理,同样可以提升城市形象。目前国内很多城市都在积极进行品牌形象塑造以及开展品牌传播,但在品牌塑造和传播过程中由于忽视城市公共危机的防范与管理,没有建立城市公共危机的反应机制,甚至由于对危机处理不当,反而影响甚至破坏了原有的城市形象。本文将以福建省南平市构建医患公共危机管理新机制,提升城市形象为启示,通过分析城市公共危机管理对城市形象塑造的影响,以及城市公共危机管理现状及问题,提出城市管理者建立和完善城市危机管理机制,塑造良好的现代城市形象的建议。

The city image shaping should not be focused on the positive publicity. Good handhng of public crisis can also enhance the city image. Many cities are carrying out brand shaping and brand communication actively, however due to the neglect of crisis prevention and management, the mechanism of urban public response to the crisis is not established. Sometimes improper handling of the public cri- sis, even affect and destroy the original city image. The article will take doctor-patient public crisis management mechanism building and city image improving in Nanping city as example. Through the analysis of city image impact by public crisis management and the current situation of public crisis management, make recommendation of establishing and perfecting the urban crisis management mechanism to the city supervisors in order to create a good city image.