计算机网络化与市场营销变革

Computer Network and the Marketing Reform

计算机网络化丰富了市场营销的内涵，它给企业市场营销活动带来了新的机遇和挑战，也对市场营销提出了新的要求。企业应针对互联网的特点，对营销策略重新进行合理地组合。

Computer network enriches the connotation of marketing. Computer network brings the enterprises a new chance and a challenge as well in marketing activities, and puts forward a new demand for marketing. According to the characteristics of internet, the enterprises should reasonably readopting their marketing tactics.