我国主流团购网站的成本控制策略分析

在我国网络团购的发展现状及模式进行研究的基础上，以团购网站运营过程中暴露出的成本控制问题为研究对象，参照国内外相关经验，得到合理全面的成本控制策略，即着重从财务管理和人力资源管理的角度入手进行成本监管和控制，合理运用资金，避免低成效的大额媒体推广费用，在融资困境下找寻新的出路，将团购网站从“疯狂烧钱”中拯救出来，以助团购行业健康、长久发展。

In in China network group of development status and the mode for research of FoundationShang, to Groupwebsiteoperations process in the exposed out of cost control problem for research object, reference both at home and abroad related experience, are reasonable full of cost control policy, is focused on from financial management and human resources management of angle start for cost regulatory and control, reasonable using funds, avoid low results of large media promotion costs, in financing dilemma Xia find new of outlet, will group website from ＂crazy burning money＂ in the save out, to help group industry health, and Development for a long time.