从社会学角度看公共信任对保险业发展的影响

The Influence of Public Trust on the Development of Insurance Industry from the Perspective of Social Science

公共信任与我国保险业可持续发展是相辅相成的,本文从社会转型、文化变迁、社会互动和社会角色四个角度分析当前我国保险业在公共信任方面所面临的挑战,从而提出改善和提升我国保险业可持续发展的路径。

Public trust and the sustainable development of insurance in our country are complementary to each other. This paper analyzes the challenge of the insurance of the side of public trust in our country from social transformation ,culture change, social interaction and social role. It also proproses the path to improve and promote insurance sustainable development in our country.