摘要
笔者通过对档案馆形象塑造现状的调查,分析档案馆形象塑造的问题,提出档案馆形象的塑造策略,即从形象定位、设计、传播、管理来全面塑造和提升档案馆的形象,为档案馆发展营造良好的环境,推动档案馆自身建设。
Based on the current survey on archives image construction, this article first analyzes problems that exist in archives image construction, and then puts forwards pointed suggestions from the following aspects： image positioning, image design, image propagation and image management, to comprehensively portray and promote archives image and further create favorable environment for archives image construction.
出处
《档案学研究》
CSSCI
北大核心
2012年第6期27-32,共6页
Archives Science Study
关键词
形象塑造
调查分析
档案管理
Image Construction
Investigation and Analysis
Archival Management
